Content Planning

Andrea Grech Design | Content Planning

We have all been there!

Whether you're in retail, a maker, blogger or photographer...the dreaded time pops up and you remember, I need to post on Instagram. I'm there with you. I preach to my clients all the time about consistency and planning. But your girl is guilty of not posting consistently. I make excuses about not having a time, blah blah - but really, it is lack of planning. It just takes one day of focused work and you're golden.

I'm going to share with you how I created 30 days of content, and even better, I'm challenging myself to show up everyday for 30 days. I know, it's super overwhelming and even harder if you worry too much about the color theme or graphics... Start now and adjust as you go. I'll show you how to get started and create 30 days worth of content! Let's get to it... time is a wasting. I kid... but isn't this how we feel?

Step 1: What am I going to post?

My account is all about flowers and brand photography work. I also tend to post tips helping women with branding and in the very near future, business tips! I break my content into 5 topics.

Lifestyle, Brand Photography, Tips, Flowers, Coffee

Let's do this!

Step 1: Brainstorm

Sit down and brainstorm 3-5 topics about your business or blog. If you're a blogger for example, you would probably post outfits, flat lays, selfies, decor and shopping tips.

Step 2: Brainstorm some more

Remember those little brainstorming clouds in writing class, same idea here. Write out each topic and make a list of post ideas under each topic.

Step 3: Make your plan!

Seriously, now that you have your topics, this part should be fun. It is for me, I love a list. Create a 30 day grid and start planning out your content for next month. You know your business, now let's pick away at the fun and important pieces to share. Are you throwing back on a Thursday, sharing a quote or a little behind the scenes? You should have 30 post ideas - 5 topics with 6 post ideas gives you 30 days. If you like to wing it, add in a few wing it days - no more than 5. Just saying.

Andrea Grech Design | Content Planning

Step 4: Create

Now it's time to fill in the grid. My account is all about photos. I schedule a batch a day to create my content. This allows me to meet deadlines for my clients and create a cohesive look. If you need help with coming up with photos, graphics, I can help, it's my specialty. You can learn more here.

If you don't need a batch day and already have a ton of images, create a library full of photos and graphics. This will make your life easier, I promise. Add all of your photos to a gallery on your phone or computer. It makes it easier to add them to a grid planning app.

What is a grid planning app? There are so many apps out there that you allow you to add your images and create a grid. The grid layout is very similar to the way it will look on Instagram.

It's helpful so you can see all of your images together and rearrange them so that they look cohesive.

I like to use Planoly for planning. You can schedule all of your content with autoposting to Instagram and Facebook. Get yourself Planoly and start planning your grid.

Step 5: Write out your captions, have your hashtags ready, and schedule them!

It's time to write the captions. Captions should interact, give helpful tips, tell a story, or even share an update on life, work, or business. Writing out your captions is one of the most important things you can do to gather engagement from your audience. Remember your topics and look at how your photos and graphics look.

#HASTAG time! Once you write out your captions add your hashtags. I created five hashtag groups that relate to my 5 topics and then saved them to my computer and phone. That way I have easy access to them at all times. If you're not sure what hashtags to use, scope out your competitors and see what hashtags their most enganged posts used. For each topic, I saved 30 hashtags that I reference and add to the images and captions that make sense.

Think about the best times for you to post. Planoly will analyze your data and provide you with the best times to post. Pay attention the first week while you are doing this so if you have to schedule the next weeks posts a little differently you'll know when the best times are for you.

Brainstorm, Create, Batch, Schedule, and Engage!!!!

I want to make things easier for you. I have been there before, just starting out and I wished I had someone to help me. Schedule your content for an entire month and focus on the engagement part. Respond to your comments, comment on others, like, and follow! You got this!

BusinessAndrea Grech